![]() The content of the message could be organised in different ways so that it is more likely to persuade or convince people. It is more than likely that you will have three or four key messages, and will want to tailor them for three or four audiences using different tools. You may have only one message that you want to convey and you may want to modify this message for several different audiences. A message is something that is considered important for the audience to know or do. Not every method is appropriate for every audience for example, oral surveys may be appropriate for people with limited literacy skills, while focus groups may not be appropriate in particular cultures that traditionally do not share personal opinions or feelings in a small group setting.Ī message is a piece of information that contains a combination of ideas, facts, opinions, feelings or attitudes. These methods include observation, informal conversations, surveys (oral and written), in-depth interviews, focus groups - or a combination of these methods. Several methods will help you reveal the lifestyles, health status, and other characteristics of an audience (Figure 8.2).
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